Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods
نویسندگان
چکیده
منابع مشابه
The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
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• A submitted manuscript is the author's version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version ...
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ژورنال
عنوان ژورنال: Symphonya. Emerging Issues in Management
سال: 2018
ISSN: 1593-0319
DOI: 10.4468/2018.2.07fornari.grandi.fornari